TripleInk managing director receives Order of Merit
September 26, 2018
On September 25, 2018, Christa Tiefenbacher-Hudson, co-founder and managing director of TripleInk, was awarded the Order of Merit of the Federal Republic of Germany. This is the highest tribute Germany can pay to individuals for services to the nation and the only honor that may be awarded in all fields of endeavor.
Christa is being recognized for her contributions to enhancing Germany’s standing abroad and its relations with the United States in economic, cultural, political and social matters. As a co-founder, board member and one-time president of the Minnesota Chapter of the German-American Chamber of Commerce, she has promoted business and economic relations between Minnesota and Germany since 1992. Christa served for over 10 years on the advisory board of the Center for German and European Studies at the University of Minnesota, during a time of intensive academic, cultural, and governmental exchanges between Minnesota and Germany in areas such as art and language, healthcare policy, renewable energy, and dual education. From 2010 to 2016 she held the post of Honorary Consul of Germany in Minnesota, the Dakotas and Western Wisconsin, providing consular services to German and American citizens and nurturing relationships across the upper Midwest that foster mutual cultural appreciation, business development, and a greater understanding of social and political similarities and differences. Since 2016 she has served as the Director of the Minneapolis Eric M. Warburg Chapter of the American Council on Germany.
“In many ways, my efforts on behalf of German-American relations have been an extension of my professional work at TripleInk: creating meaningful international communication and understanding, and promoting the brand of Germany in the United States,” says Tiefenbacher-Hudson. “I feel deeply honored by receiving this award, and I am grateful to all who have supported my diplomatic efforts over the years. My special thanks go to my colleagues at TripleInk and Martin|Williams Advertising for affording me the time and resources for my consular work.”
TripleInk is a multilingual marketing communications agency that works across languages, cultures and borders to provide insightful strategies, meaningful translations and effective transcreations to companies who want to reach US ethnic and international markets. With a multinational client services team in Minneapolis and a worldwide network of independent linguistic, creative, and technical communication professionals, TripleInk has a virtual global footprint. The agency produces materials in all media, from audio-visual and print to interactive. TripleInk is a division of Martin|Williams, Inc., a company of the Omnicom Group.