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Client: G2 direct & digital
Title: Pfizer EXUBERA - Ethnic Patient Material CD-Rom

Patient material for Exubera, an inhalable insulin, was expanded to include educational material for US ethnic patients. A CD-Rom with material in Chinese, Japanese, Korean, Russian, Tagalog, Vietnamese and Spanish, formatted for on-demand printing, was developed to help doctors provide their non-English speaking patients with information about diabetes and Exubera.