There are simple rules for naming a product for global markets: The name has to be memorable, reflect and transcend essential attributes of the product, and possess universal appeal. It has to be easy to pronounce in the key market languages and, of course, avoid negative connotations. The actual process of naming is less simple, since it has to take into consideration the linguistic and cultural differences in all the target markets. By working with TripleInk on the naming of their products, our clients and their agencies can ensure the worldwide acceptance and appeal of their product name as well as associated logo designs and icons.
We also work with our clients to assess the appeal of brand positioning and messaging platforms for international product launches.